Amazon, a consumer and technology company that combines e-commerce, cloud computing, artificial intelligence, and offline brick-and-mortar bookstores based in Seattle, Washington, United States , Amazon has a share of the European e-commerce market of about 20-40 per cent, and dominates in all major European countries.

In June 2025, RAPSEV last mile delivery ‘Chinese’ solution - electric tricycle vehicle, after Amazon's strict testing standards and local small batch operation test. Amazon and RAPSEV have entered into a partnership to launch last-mile delivery operations in more than 45 cities across Europe!